Tavia Pitkanen'S RESUME
Lakeland Shores, MN • (651) 206-0310
tavia.pitkanen@gmail.com • LinkedIn • www.taviapitkanen.com
Management & Marketing Executive
Highly accomplished executive, management, and marketing professional, who combines extensive leadership, marketing, nonprofit, and program management experience. Results-oriented and decisive, with proven success in identifying growth opportunities, and building brand recognition among key stakeholders. Expertise in in-bound marketing (Hubspot certified). Excels in dynamic environments where skills can be used broadly. Talented, respected team leader; able to manage multiple projects simultaneously to successful completion. Goal-focused, with affinity for building productive working relationships.
Key StrengthS CORE TECHNOLOGIES
● Operational Leadership ● HubSpot
● Financial Management ● SEO & PPC
● Fundraising ● HootSuite
● Marketing Strategy Development ● Constant Contact
● Public Relations ● Social Media
● Content Development ● Facebook Ad Platform
● Team Leadership ● Google Analytics
● Stakeholder Relations ● WordPress & Squarespace
● Mentoring/Coaching ● Microsoft Office Suite & Adobe Suite
Professional Experience
Bayport Marina Association — Bayport, MN
Media & Marketing Manager, 2013 to Present
Lead overall marketing strategy development and execution. Accountable for brand building, marketing, social media engagement, content development, photography, website development, and public relations.
Key Achievements:
➢ Dramatically grew guest reservations 62% within first year through effective marketing approach that reframed the marina as a resort and destination.
➢ Designed and project managed the website re-design from inception through completion.
➢ Effectively project managed trade show events and booth at Minneapolis Boat Show, which featured multimedia presentations, giveaways, and prizes to attract booth traffic.
➢ Through extensive marketing and promotion BMA was awarded “Boater’s Choice - Best Destination & Resort” in both 2015 and 2016 from Marinas.com – a global marina directory and website.
➢ Awarded Constant Contact All-Star Award (2014, 2015, 2016) for effective email marketing, and achieving up to a 75% open rate (21% is the industry average). This award is only given to the top 10% of their marketing performers out of over 600,000 clients and less than 5% win more than once!
The Child Friendly Faith Project — Austin, TX (Remote)
Executive Director, 2016 to 2017
Provides leadership for strategy and daily operational management for an inter-faith organization focused on supporting faith communities in their efforts to protect and nurture children. Accountable for coaching current staff and volunteers, marketing, branding, and website management, as well as overseeing staff and annual budget.
Key Contributions:
➢ Building organization’s fiscal health through ongoing fundraising activity through direct solicitation, grants, public events, and crowdfunding.
➢ Enhancing external relations and promotions through multiple channels including e-newsletters, social media platforms, and public relations activity.
➢ Product launch & steering of new curriculum - “The CFFP Designation Program.”
The Gospel Coalition — Remote
Lead, International Outreach, 2009 to 2014
Key member of the International Outreach team, providing “Theological famine relief for the global church.” Distributed bibles and theological books for global pastors, missionaries, colleges, and conferences. Recruited volunteers; managed social media channels. Built relationships both in the US and internationally with donors, as well as pastors, missionaries, translators, and educators.
Key Achievements:
➢ Enabled organizational growth through effective social media campaigns that engaged participants and grew network to 23,800+ followers across platforms.
➢ Played critical role in responding to external inquires that seeded and built relationships with potential members.
➢ Expanded into new markets through partnership development and marketing at national conferences.
CRE Consulting — Minneapolis, MN
Consultant, 2010 to 2012
Directed training protocols for Fairview Hospitals and Clinics, a key client of consulting firm CRE Consulting - offering training, content creation, IT, and project management support.
Key Achievements:
➢ Grew medical staff knowledge of newly deployed Electronic Medical Record system EPIC, which streamlined record-keeping processes and improved the patient experience and safety.
➢ Developed instructional design modules, developing e-learning modules that featured engaging content and design, while providing a fun and informative learning opportunity.
➢ Earned recognition from doctors, nurses, and head trainers for instructional design work.
➢ Led the Fairview Hospital Operating Room and Emergency Department EPIC Launches reporting to Head Nurse and working as liaison between Epic and hospital staff.
***Additional management and work tenures with Desiring God, Snap Fitness, Deluxe Decorators Inc., and Good Samaritan Society – Nursing Home.***
Training & Credentials
Certified, Inbound Marketing, HubSpot ~ Certified Trainer for EPIC Classes, Fairview Hospitals and Clinics ~ CPR and First Aid, American Red Cross ~ Nursing Assistant Registered, Century College
Community Leadership (Select Organizations)
Go Do Something, CEO & Co-Founder of a nonprofit devoted to getting resources to those in need. "Turning Faith Into Action"
Haiti Mercy Mission, Field Work Volunteer & Marketing ~ Harvest Movement Youth Center, Lead Volunteer & Tutor ~ Feed My Starving Children, Meal Packing Volunteer ~ Teens for Christ, Mission Volunteer